TikTok and You Don't Stop ⌛️

Author

Damon Brown
January 15, 2025

In partnership with

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Hi reader,

Where do you build your audience? Is technology required to do it? And are you building it the same way you did, say, a decade ago?

I remember a tech savvy friend trying to convince me to get on a bird app and send messages. I was an ambitious author with an indie book and no marketing budget. It was 2007.

I remember being asked to do entrepreneurship videos for a virtual platform. I was a burgeoning TV producer and host building up my audience. It was 2022.

Nearly every major platform has had its time in the sun - and now are very much in the shade.

But my connections that did last are the folks I connected with on book tour, my people I shared a drink with at TED, and everyone - including you - who has been reading this newsletter for damn near 20 years.

This weekend TikTok is set to go away, or at least radically transform from the platform we know it to be.

Will your audience go away with it?

Holler in the poll below to share where you reach the audience the most and tune in to today’s BringYourWorth.tv Live to learn about how you can connect with your audience no matter what the tech weather 👇🏾

Where do you reach your audience the most?

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🙋🏾 I’m Damon! (http://www.damonbrown.net) I help side hustlers, solopreneurs & others like yourself bloom. As a bestselling author, 2x startup founder & 4x TEDTalker, I co-founded the popular connection app Cuddlr and led it to acquisition within a year while being a stay at home dad with my infant son.

🫱🏼‍🫲🏿 Today, my boutique coaching business Bring Your Worth supports hundreds through one-on-one virtual and in-person support, as well as behind-the-scenes services for TED, HEROIC, and other impactful organizations. You can catch this free weekly newsletter as well as the 18,000-subscriber strong television show BringYourWorth.tv.

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