It's Always an Inside Job 🕵🏾‍♂️

Author

Damon Brown
June 04, 2025

In partnership with

This edition is also brought to you by the Decision Lab newsletter, the newsletter for ambitious founders 

Hi reader,

Within the last few days

My livestreaming provider began shifting.

I began reconsidering my survey platform.

And my client base is talking a breather before resuming next week.

It dawned on me: This is the time to reconfigure.

To lean into the systems underneath me.

The business of the business.

Almost like putting yourself under anesthesia and removing what doesn’t matter anymore 🚮

Download The Solopreneur’s Guide: Structuring Your Solo Business

Many solopreneurs unknowingly lose thousands annually due to incorrect business structuring. Our comprehensive guide—LLC vs. S Corp vs. Sole Proprietorship—helps you confidently pick the right setup, optimize your tax savings, and protect your profits. Besolo has helped hundreds of solopreneurs like you to navigate the challenges of running your own business and get your questions answered.

We can mistake rigidity for consistency.

Not recognizing the power is in the pause.

Reevaluating, stress testing, or reconsidering your business systems isn’t weakness.

Nor is temporarily taking things offline or doing parallel work to see what fits best now.

As your business, no matter how stable, boring, or consistent it may be

Is absolutely not the same as it was 5 years ago.

As you’ve changed.

Your community has changed.

Your products or services have changed.

The world has changed 🌍

Keep more of what you earn

Collective helps members keep more of what they earn — saving an average of $10,000 a year in taxes* — while taking countless hours of administrative work off their plates.

Your membership includes LLC and S Corp formation, payroll, monthly bookkeeping, quarterly tax estimates, annual business tax filing and more.

*Based on the average 2022 tax savings of active Collective users with an S Corp tax election for the 2022 tax year

As a creative leader, you need to hold yourself accountable for the excess in your business.

Not only because know one will know what you need - and don’t need - as much as you.

But also you’re the only one that can stop you.

As shared in the recent newsletter on exiting your business, no one is going to ask us into their office and give us a heart-to-heart about our productivity

Or how our budget has ballooned

Or how we don’t seem to care anymore.

Yes, regularly combing through your systems can have all the tedium and annoyance of a moody game of Operation.

But flushing out your proverbial systems is better than waking up to a dead business 🪦

🚨 Want to become famous(er), grab more customers, and 100X your reach?

Stop burning budget on ads and hoping for clicks. Podcast listeners lean in, hang on every word, and buy from guests who deliver real value. But appearing on dozens of incredible podcasts overnight as a guest has been impossible to all but the most famous.

PodPitch.com is the NEW software that books you as a guest (over and over!) on the exact kind of podcasts you want to appear on – automatically.

⚡ Drop your LinkedIn URL into PodPitch.
🤖 Scans 4 Million Podcasts: PodPitch.com's engine crawls every active show to surface your perfect podcast matches in seconds.
🔄 Listens to them For You: PodPitch literally listens to podcasts for you to think about how to best get the host's attention for your targets.
📈 Writes Emails, Sends, And Follows Up Until Booked: PodPitch.com writes hyper-personalized pitches, sends them from your email address, and will keep following up until you're booked.

👉 Want to go on 7+ podcasts every month? Book a demo now and we'll show you what podcasts YOU can guest on ASAP:

Ready for a masterclass in launching your own business?

Catch the entire masterclass breaking down your new business from idea to acquisition. Learn how to start an in-person or online business, create your product or service, get paid by your growing customers, and even get your business acquired and make a startup exit as I did with my last company.

👉🏾 Watch now

Your outward success grows exponentially from your inner work ☺️

🙋🏾 I’m Damon! (http://www.damonbrown.net) I help side hustlers, solopreneurs & others like yourself bloom. As a bestselling author, 2x startup founder & 4x TEDTalker, I co-founded the popular connection app Cuddlr and led it to acquisition within a year while being a stay at home dad with my infant son.

🫱🏼‍🫲🏿 Today, my boutique coaching business Bring Your Worth supports hundreds through one-on-one virtual and in-person support, as well as behind-the-scenes services for TED, HEROIC, and other impactful organizations. You can catch this free weekly newsletter as well as the 18,000-subscriber strong television show BringYourWorth.tv.

🚀 Think coaching could help you get to the next level? Reach out and let’s chat.

📚 You can also grab my 27th book, The Complete Bring Your Worth Collection, everywhere books are read, heard, and sold.

🔥 Want to reach wisdom-hungry solopreneurs and side hustlers? Sponsor this newsletter and/or BringYourWorth.tv. Learn more here!

📨 Feel free to forward this newsletter! Not a subscriber? Get it every Wednesday for free here.